The undisputed father of the old-school tattoo, Norman ‘Sailor Jerry’ Collins built his reputation tattooing in Hawaii’s brawling Hotel Street district of Honolulu, where sailors and soldiers came to raise hell before heading off to war. He was a master craftsman of unflinching integrity and in his name, we make our rum blended with the finest rums from the Caribbean and our unmatched recipe of natural spices. Made the old-school way. 92 proof. Bold & Smooth as Hell.